Apple to enter mobile advertising market

Apple iPad official arrival on April 3, in the United States for sale, the first day had been sold three hundred thousands, officially launched the world’s iPad hot, iPad has been sold in Hong Kong two day later, from the original 499 U.S. dollars (or HKD3,900), land sales in Hong Kong Dollars 6800, but still many buyers, it can be expected iPad will affect the future of mobile devices technology and sales methods.

When everyone in the IT sector has also been iPad last week, the news flooded the occasion of Steve Jobs Apple boxing rudder published in its headquarters in California, a preview of iPhone OS 4 conference, reveal the next generation of iPhone’s new features, and OS 4 also can be installed on the iPad, the impact of the OS 4 will be no less than iPad, there are 3 main points:-

First, to support multitasking, this is believed to be the industry and most users are long-awaited features , also are one of the iPad was the shortcomings of the study disease, and now finally implemented on OS 4;

Second, social gaming platform GameCenter, as computer Facebook, the game host XboxLive, GameCenter is to fill the phone and mobile device, blank, its features include social games, interactive invite friends, games began operation so that this service will affect the game industry’s order;

Third, advertising platform iAd, mobile phone software for Apple’s mobile advertising platform born iAd , so that iPhone software developers 10 billion daily ad revenue opportunities resulting from exposure, and some profit sharing arrangements adopted on June 4, developers can get sixty percent of advertising revenue, which will be attracting more people join the software development work on the iPhone, so software is now the number has exceeded the Android, iPhone’s position more secure and, most importantly, it allows mobile phone software is also eager to expand the Google advertising market difficulties.