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E-book market competition

Long-awaited Apple new product Tablet PC – iPad finally appeared, CEO Steve Jobs described as this “magic revolutionary product” for the Internet, playing computer, reading books, listening to music and watching TV could revolutionize the way. Jobs also described the iPad is between smart phones and laptops between the “third kind” products.

Is this new product following iPhone’s trend, become another hot buy products or premature, but I believe that iPad for the publishing industry bring real reform, the iBooks Store capable of changing the online marketing books and magazines in the way because the review Apple’s track record, only it can effectively provide a winning platform, so that both buyers and sellers benefit, such as iPod’s introduction, coupled with Apple Store platform, changed listening music habits also are used to online purchase songs; and if iPhone launch and the Apple Apps Store solve the software vendor can not from the smart phone platform on the issue of fees, but also because software vendors know that from the Apple Apps Store are profitable, thus encouraging them to develop more excellent software.

Amazon’s Kindle last year began a global epidemic, which has proven e-book market has matured, the iPad is precisely to break into the e-book market, and its advantages: first, the pricing, Apple proposes 499 U.S. dollar, the comparison Kindle price 259 U.S. dollars, but only monochrome without other functions, thus iPad becomes very valuable; second, the platform, Apple Store has been a viable and effective platform for e-commerce, Music and software can be successful, I believe that books are the same; third, the e-book market, the market is reported that the iPad to allow publishers to customize the e-book retail price with the Apple 73 sharing of profits, can the new book price increased to 12.99 U.S. dollars to 14.99 U.S. dollars, but Amazon has conventional puerile tactics, to the e-book price greatly reduced, best-selling books are sold only 9.99 U.S. dollars, making the book dealers in the sharing of seriously affected, therefore, we believe booksellers in general tend to be more support for Apple over there.

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