Nokia, Yahoo's partnership is nothing new

24 May 10, the world’s largest mobile phone manufacturer – Nokia announced the strategic partnership program with the search engine – Yahoo, Nokia will provide Yahoo with exclusive maps and navigation services, while Yahoo will exclusively supply the Nokia mobile phone e-mail and instant messaging services, is expected in the second half can be introduced next year to promote global.

This made for some time known as the Victory Plan (Project Nike) in cooperation with the case, is Nokia’s new tactics to counter Apple. Nokia CEO Olli-Pekka Kallasvuo said: “We’re excited to expand the reach of our best-in-class Mail and Messenger services, bringing personalized experiences to more people across the mobile Web, particularly in emerging markets where we are seeding the next generation of Yahoo! users. At the same time, we believe Nokia’s strength and continued investment in maps and navigation will greatly enhance our existing products, enabling us to focus on areas that are core to our business.”

From both the company’s position is obviously a win-win solution, we complement each other, then it also increase its own advantages, but why they prompted their partnership program? the main reason is that they face a huge threat from other operation in their own area, while Nokia is world’s leading mobile phone, but Apple’s iPhone, Google’s Android, Blackberry and other smart phone tracking force, coupled with the failure of the Nokia N97 smartphone experience, so he had to increase its mobile phone service function; Yahoo, the free services of Google also increase the market shared, and Nokia just added to Yahoo maps and navigation services to its lack of business.

However, this collaboration can bring the two companies still too early to say how much impact, but from past experience, just good enough for service is enough to break in some of them to be successful, but the Nokia and Yahoo’s cooperation plan is lacking variety and functions that users have the breakthrough, therefore, I believe that this cooperation will bring some significant benefits.